World Cup in 3D: The New Immersive Experience
The article explores the BBC's innovative 3D experience for the World Cup, which allows viewers to view games from multiple perspectives, including a first-person view of the players, highlighting the technology's potential and fans' mixed reactions.
Gillette Stadium, Foxborough, June 16, 2026. Iraq goalkeeper Jalal Hassan is about to discover that, to paraphrase Jorge Valdano, striker Erling Haaland is not a man but a force of nature. Hassan hesitates over a poor pass, Haaland smells the goal and Iraq is in trouble. At first glance on TV, this could be considered a goalkeeping error; but in this World Cup, the perspective is different.
For the first time, every match in the tournament can be watched in full via the BBC World Cup 3D Experience. Emmanuelle Roger, co-founder and CEO of immersiv.io, explains how the BBC-licensed 3D platform recreates the action in near real-time. Although the BBC was cautious in promoting the news, acceptance was great, with more than a million hits in the first week of the tournament.
The 3D experience is not just about stunning graphics, but rather about the precision of players' movements. The technology collects data from 30 cameras in each match, tracking the location and movement of players and the ball every second. This generates thousands of data points that are used to create a faithful virtual representation of the action on the field. Users can choose between different angles, such as a traditional broadcast view, a tactical view from above, or a first-person view directly through the players' eyes.
The World Cup 3D Experiment represents another step in attempts to immerse fans. From previous attempts to stream games in 3D to viewing environments with 8K screens, the aim is to provide a new way to experience football. Roger points out that, in the future, technology may evolve towards more advanced 3D videos, allowing for even greater immersion.
Meanwhile, the current experience offers an interesting new perspective, allowing fans to feel closer to the action. For example, moments like João Neves' stunning header for Portugal or Lionel Messi's missed penalty can be viewed in a unique way, providing a direct glimpse into the emotions of the players on the pitch.
As a result, the 2026 World Cup is not just a sporting tournament, but also a laboratory for technological innovation, testing how far fans really want to immerse themselves in the game.
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