Massimo Benassi, CEO of Sport of The Crown: "Aubameyang and the rookie

Massimo Benassi, CEO of Deportivo de A Coruña: "Aubameyang and the new one

According to Tuttomercatoweb.

Context

Massimo Benassi, CEO of Deportivo de A Coruña, has been instrumental in the recovery of the club, which went through a difficult period before returning to La Liga. His experience and vision for the future, including the implementation of a new sports center, are essential to the development of Deportivo as it seeks to re-establish its prominent position in Spanish football.

Why this matters

The rise of Deportivo de A Coruña under the leadership of Massimo Benassi is an inspiring example of recovery in football. After years of difficulties, the club managed to return to La Liga, and the arrival of Pierre-Emerick Aubameyang is seen as a crucial step in strengthening the team and increasing its chances of success this season. The new sports center also promises to improve infrastructure and player training, directly impacting the team's performance.

Main conclusions

• Massimo Benassi, CEO of Deportivo de A Coruña: "Aubameyang is the new one.
• The CEO of Deportivo de A Coruña, Massimo Benassi, shares details about the club's restructuring and Aubameyang's arrival, highlighting the importance of the new sports center for the team's future.
• Benassi, Italian CEO of Deportivo: "From Aubameyang to the sports center: we will become great."

Massimo Benassi, a young manager aged just 34, has become a central figure in the recovery of Deportivo de A Coruña, one of Spain's most iconic clubs. After a long and difficult journey that saw the team remain outside the elite of Spanish football for almost a decade, Deportivo finally managed to return to La Liga, and much of this is due to the tireless work of Benassi. He arrived in Spain in 2017, after completing his law degree and an MBA in sports law, and has since dedicated himself to bringing joy back to the club and the city. Deportivo, known as SuperDepor, enjoyed a glorious period in the early 2000s, winning La Liga in the 2000-01 season and reaching the Champions League semi-finals in 2003-04. However, the club faced a financial collapse that took it down to the third division of Spanish football. Now, under Benassi's leadership, Deportivo's rise has become reality. "In just three years, we managed to leave the third division and return to La Liga. The beginning was complicated, but the results sparked enthusiasm in the city and throughout Galicia", says Benassi. One of the great assets of the current management is the new sports center, which has been under development since 2023. Benassi and his team have visited more than 60 structures in Europe and are determined to create a space that reflects the values ​​of the Deportivo project. This is essential to increase the quality of training for all players, from first team players to young talent. "Infrastructure is fundamental to the club's development", he highlights. The recent arrival of striker Pierre-Emerick Aubameyang is another important milestone in the restructuring. Benassi reveals that Aubameyang received several proposals, but chose Deportivo because he believed in a clear and ambitious project. "He will bring experience and be an example for our younger players", says the CEO. Furthermore, the change in the club's name, which now includes "de A Coruña", reflects a desire for a stronger connection with the city. The decision was approved by 80% of fans, showing that the club's management is in tune with the fans' wishes. Benassi also emphasizes the importance of integrating young players into the squad, with rules that ensure that a significant percentage of the team is made up of youth athletes and promising young players. The objective is not only to return to being a competitive club, but also to consolidate this position for many years to come. "The city has high expectations, and we are aware that the history of SuperDepor still resonates among fans. We want to recreate that successful environment, but always with our eyes focused on the future and seeking excellence", concludes Benassi. With this vision, Deportivo de A Coruña seems ready for a new chapter in its rich history.

What happens next

With the restructuring underway, Deportivo de A Coruña must focus on integrating Aubameyang into the squad and maximizing his impact on the pitch. The expectation is that the new sports center, which is being developed, will contribute to the training of talent and the improvement of the team's performance in the League. The success of this strategy could be decisive for the club to consolidate itself in the elite of Spanish football and improve its prospects for the future.